🔗 Share this article

Users will soon have a new feature that enables them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This move comes as the service announced that it presently contains more than 1 thousand million AI-generated clips.

Pilot Phase and Launch

The new functionality is being tested over the coming weeks before a full-scale launch. This development aligns with a rise in AI content, fueled by new content generation software.

AI Content on Other Platforms

It has been noted that almost 10% of the fastest-growing channels on another major platform only show content made by AI. A significant portion of this content is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.

Based on user feedback that a lot of users enjoy content produced via AI tools, including computer-generated images to informative clips, and we aim to provide users the power to increase or decrease of that, depending on their own likes,” commented a platform representative.

AI on the Platform

TikTok disclosed that there are currently 1.3bn videos on its service identified as artificially created. Overall, in excess of 100 m videos are submitted to the app every day, making clips made by AI a minor part of its total content library.

User Control Features

Members will be in a position to decrease or raise the volume of AI content they watch by accessing the content preference setting in the app and selecting “AI-generated content”. Further subjects that are already be controlled under the tool include politics, clothing, cosmetics, and choreography.

AI Disclosure Rules

The platform’s guidelines mandate users to tag lifelike artificially created content, and it bans harmful AI impersonations of celebrities or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its user guidelines.

In addition, the app will now apply an AI-generated label to content produced via its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This measure is aimed to deter users from attempting to evade the tagging system.

AI Literacy Programs

The platform is also establishing a $2m awareness program for professionals and institutions to create educational content about responsible artificial intelligence. This program will support educational bodies dedicated to training computer science.

Content Safety Approach

The video-sharing app has defended its moderation strategy, following discussion over intentions to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to reduce 439 jobs in its content moderation department in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead stated that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most distressing content ahead of it has to be seen by staff. The company announced a significant reduction in explicit and harmful content reviewed by human moderators over the past year due to intervention by its automated systems.

We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us operate efficiently.”